This is a new business card of Shanxi’s opening to the outside world, with the trust of more than 36 million people in Shanxi, with the confidence of "going out" to embrace the world, and taking the lead in following the trajectory of the "Belt and Road" through Hungary, Kyrgyzstan, and Russia. 3 stops, firmly and confidently advancing to the final stop Italy!

From blooming flowers to red leaves drunk in autumn, the "Shanxi Brand Silk Road Tour", which lasted nearly half a year, successfully traversed the important node country of the "Belt and Road"-Hungary in the heart of Europe, Kyrgyzstan connecting the five Central Asian countries, and across Europe and Asia Mainland Russia, on the 25th of this month, set off for Italy and entered the Milan Expo, standing proudly at the end of the Millennium Silk Road. In Italy, we will fully display the brilliant finale of the final work, leap onto the international stage, set sail on the new Silk Road, and the open Shanxi brand will promote Shanxi at a higher level, in a wider field, and on a larger scale. 2016 will be written in full color. ...In the near future, looking at the world map to become a business and going out along the "Belt and Road" will become the new normal for the future development of Shanxi enterprises. "Going out" is a blue sky. While the "Going Global" "Shanxi Brand Silk Road Trip" has brought us tangible gains, it has also brought us changes in people's ideas and a strong sense of openness.

Gather the power of the brand, "go" out of the charm of Shanxi

On the morning of June 16th, in the Sino-European Trade and Logistics Cooperation Park in Budapest, the capital of Hungary, the four powerful red characters of "Shanxi, China" were particularly eye-catching. 16 Shanxi brand enterprises brought more than 400 kinds of characteristic products in 8 categories, and exhibited their style in a large exhibition area of 234 square meters.

On the afternoon of August 24, at the "Shanxi Brand Silk Road Tour" at the important node of the Silk Road-Kyrgyzstan, 40 companies strode hand in hand and walked into the Palace Stadium in the capital city of Szkek. The 1200 square meters "luxury" exhibition area, 57 booths lined up, more than 1,000 kinds of products in eight categories, which are carefully decorated, are presented in front of the guests from the five Central Asian countries in a brand-new image.

On the morning of September 14, at the famous Ruby Exhibition Center in Moscow, the launching ceremony of the "Shanxi Brand Silk Road Tour (Russia Station)" event was held concurrently with the 2015 Moscow International Food Fair. 23 Shanxi enterprises brought together more than 400 products in four categories, including food, food additives, food processing machinery, and arts and crafts, to meet in Moscow, blowing the "Shanxi Wind". From Hungary to Kyrgyzstan, and then to Russia; the Shanxi brand debuted in the Central European market, appeared in the five Central Asian countries, and bloomed in Eurasia. Looking back at the three foreign activities of the "Shanxi Brand Silk Road Tour", it can be said that there are highlights, surprises, and rewards. "Qualitative" changes are taking place in all aspects. There are new ideas everywhere and all the time.

We have seen that the number and types of products exhibited have grown from more than 400 products in four categories at the beginning to more than 2,000 products in eight categories at present; Equipment manufacturing, energy conservation and environmental protection, electronic information, light industrial products, agricultural and sideline native products, etc. gather in many fields; the image display of exhibitors ranges from the initial uniform and simple furnishings to the present ingenious special decoration displays; product marketing methods From the initial waiting for the door, to the modern marketing of active display; the participating entrepreneurs have gone from the "small rich and secure" in the past to the current international vision of going abroad and looking at the world. These bit by bit changes, like a trickle, converge into the power of Shanxi brand, exuding the full charm of Shanxi brand. This strength has given Shanxi enterprises enough confidence. Along the way, although Shanxi’s enterprises are embarking on an expedition to an exotic foreign country for the first time, the red lanterns are full of oriental charm, the ancient city walls that condense the stories of Shanxi merchants, the mystery of Shanxi tourism, and the five thousand years of thick The display of history, culture and the vigorous development of Shanxi’s new image of reform and opening up allowed people from countries along the “Belt and Road” to begin to understand Shanxi, and then to walk into Shanxi and understand Shanxi. Especially the honest and simple Shanxi people, the Shanxi brand of superior quality, the convincing product price, the exquisite and beautiful packaging design, and the taste and texture of the new experience. . . . . It has opened the eyes of foreign people and feasted on them, making Shanxi brands an unprecedented welcome in the countries along the “Belt and Road”. The exhibition area at each station is full of guests, and all the exhibits at each station are sold out. Brand image exhibitions, investment promotion and investment promotion, on-site face-to-face business matching, efficient and pragmatic government affairs (business) activities, and market expansion cooperation and exchanges, etc., are five signature activities that take the "Shanxi Brand Silk Road Tour" activity to a higher level . The unique advantages of Shanxi's excellent investment environment, Shanxi's energy resources, new equipment manufacturing, and high-tech fields have allowed the foreign industry flagship leading enterprises participating in the investment promotion to fall in love with Shanxi enterprises at first sight. spark. From "Shanxi products" to "Shanxi enterprises" and then to "Shanxi industries", Shanxi brands that are truly "going global" have a more unique charm at this moment. In every country, the eye-catching Shanxi brand will set off an upsurge of cooperation and development, attracting local leaders, ambassadors or counselors of Chinese embassies in various countries, politicians from local chambers of industry and commerce, the Ministry of Economic Affairs and other departments to visit the Shanxi exhibition area by appointment. Feel the charm of Shanxi brand on the spot, attend the launching ceremony of "Shanxi Brand Silk Road", and greatly appreciate the "Shanxi Brand Silk Road".

Enterprises "Hold Tuan" Going to Sea "Going" Out of Shanxi Spirit

Pioneering and enterprising, not afraid of hardships, and daring to take risks, are the spiritual driving force of Shanxi merchants in the Ming and Qing Dynasties to fight hard in the market; when poor, think about change and work hard to start a business; chasing benefits from all over the world is the enterprising spirit of Shanxi merchants in the Ming and Qing Dynasties; revitalizing the nation Loyalty and patriotism were the loyal and dedicated spirit of Shanxi merchants during the Ming and Qing Dynasties. It was the convincing group spirit of Shanxi merchants in the Ming and Qing Dynasties that they emphasized loyalty, mutual support, reliance on coordination, formation of gangs, mutual assistance in the same boat, and honesty and trustworthiness. The enterprising spirit, professionalism, and group spirit formed the "Shanxi Merchants Spirit" in the Ming and Qing Dynasties. This spirit penetrates into the business consciousness, organization management and mental quality of Shanxi merchants, and it can be described as the soul of Shanxi merchants. On the Silk Road and the Ancient Tea-Horse Road leading to the West, Shanxi merchants held up the banner of Shanxi merchants' culture of "Emotions to Mengjiang, loyalty and gentleness", leading the way for 500 years.

Today, a strong team of brand enterprises composed of 83 (secondary) high-quality brand enterprises including Chinese time-honored brands, well-known trademarks in China, well-known trademarks in Shanxi Province, protected products of national geographical indications, certified products of national geographical indications, brand enterprises of the Canton Fair, etc. More than 2,000 products in eight categories, under the guidance of the "Shanxi Brand Silk Road Tour", inherit and carry forward the old generation of Shanxi merchants' spirit of "enterprising, dedicated, honest, and united". The image of Shanxi merchants is advancing on the “Belt and Road” which is full of vitality and hope. This hard-working Shanxi brand team has formed a splendid landscape, dressing up the countries along the route, and staying in Eurasia. For the first time traveling to a foreign country, Ni Ribei, general manager of Shanxi Ruifei Machinery Co., Ltd., came to Hungary in Central Europe to explore the road in a nervous mood. At the exhibition site, this is the main promotion of agricultural product processing equipment, who knows unintentionally. The only equipment for making tofu has actually aroused the curiosity of a Hungarian merchant. After only half an hour of communication, the two parties signed a purchase contract. The merchant only placed the order decisively, not only because of the quality of Ruifei's products, but also because of the honest and trustworthy character of general manager Ni Ribei. This unexpected success gave him full confidence. Relying on simplicity, honesty and unremitting pioneering spirit, he won another agricultural product production machinery project in Kyrgyzstan in one go. "German material, Taobao price." Li Zhe and his creative and cultural brand company, from the "Shanxi Brand China Tour" three years ago to this year's "Shanxi Brand Silk Road Tour", Li Zhe's products are only favored by the market, in addition to product quality, attractive Another important reason for price is the platform set up by the government. Exquisite technology, high-quality products, honest and reliable management strategy. On the platform established by the government marked by integrity, Shanxi brand enterprises will take the "Shanxi Brand Silk Road Tour" this "sincere signal" special train. The countries along the “Belt and Road” approach, communicate, communicate, and marry, have fulfilled the dream of "Going Global" for the Shanxi brand.

The "Shanxi Brand Silk Road Tour" sponsored by the Provincial Government and jointly undertaken by the Provincial Department of Commerce and other relevant departments and bureaus is a concrete manifestation of Shanxi's opening to the outside world under the new normal and the transformation of the government's functions.

The "Shanxi Brand Silk Road Tour" stringed up the scattered brand "Pearls"; transformed small and weak enterprises into brand elites bravely participating in international competition; and turned entrepreneurs into their own businesses. To build a Shanxi brand phalanx that joins forces, is united, enterprising, honest and innovative, and has the courage to open up. In the past three years, this Shanxi brand square composed of famous, special and high-quality new products, this team of enterprises that has been tempered to represent Shanxi's new businessmen, under the guidance of "Shanxi Brand China Tour" and "Shanxi Brand Silk Road Tour", Domestic and foreign countries cooperate with each other, relying on honesty to walk the world, and reputation overseas with quality. Tell the story of Shanxi, convey the voice of Shanxi, reshape the image of Shanxi, and let the world fully experience Shanxi's determination and confidence in opening up to the outside world. Let the countries along the New Silk Road see a different Shanxi. I saw the old generation of Shanxi merchants, the rise of a new generation of Shanxi merchants, and the development of the spirit of Shanxi merchants in the inheritance. The Shanxi brand has expanded its territory in foreign markets, and the brand's influence and reputation have stayed around the world.

Shanxi Brand Silk Road "Travel" is the strong self-confidence of Shanxi people

Gathering forces, Shanxi's outstanding brands are advancing along the "Belt and Road", and "walking" out of the charm of Shanxi; joining forces, new businessmen advancing into the countries along the route to "walking" out of the spirit of Shanxi; "Shanxi Brand Silk Road Traveling" from domestic to foreign, The attitude of "walking" out of Shanxi's development is even more "walking" out of the strength and self-confidence of Shanxi people. Mr. Sun Yuejin, director of the Provincial Department of Commerce, made a heartfelt and confident message at the press conference of the "Shanxi Brand Silk Road Tour (Italy Station)" held not long ago, which has echoed in the ears of participating brand entrepreneurs so far. The 2015 "Shanxi Brand Silk Road Tour" not only exported products and culture, but also allowed Shanxi brands to show their talents on the international stage and shine in the world. The Shanxi entrepreneurs who follow the "Shanxi Brand Silk Road Tour", stand at the forefront of the international market, have an infinitely broad international vision, and have a steady stream of product orders. They are all proud of having such a diligent and pragmatic government. The first 3 stops of the "Shanxi Brand Silk Road Tour" in 2015, covering eight major categories of machinery and equipment, vehicles and spare parts, light industry and home textiles, high-tech, chemical products, arts and crafts, food, agricultural products, and 83 (secondary) enterprises , 107 booths, more than 2000 kinds of famous products. In the three important node cities of the “Belt and Road”, we will develop, forge ahead and harvest all the way. On-site sales of 2.2302 million yuan, signed trade contracts (purchasing intentions) of 390 million yuan, foreign investment contracts and intentions of 97.988 million yuan, three perfect foreign events, total revenue of 488 million yuan, handed over to the people of the province A heavy and beautiful report card.

The voice of Shanxi, the image of Shanxi, the strength of Shanxi's brand, and the popularity and influence of Shanxi all shine brighter on the "Belt and Road". Shanxi people who have experienced wind and rain have become even more in the process of the "Belt and Road". Strong and confident. The “Belt and Road” initiative has brought unprecedented development opportunities to China, and it has also brought dawn and hope to Shanxi in difficulties. Actively participating in the construction of the "Belt and Road" and "going out" to expand foreign release are currently Shanxi's innovative moves to break the "one coal dominance". As the new business card of Shanxi opening to the outside world, "Shanxi Brand Silk Road Tour" can only achieve great success. It is the power of the brand, the power of organization, and the power of culture. Today, the "Shanxi Brand Silk Road Tour", which is still active on the "Belt and Road", is more mature, stable, calm and confident. At the Milan World Expo, it will be able to write a magnificent chapter of Shanxi's opening to the outside world.